There’s been some debate around this topic and for those of you that are umming and ahhing about the choice, I thought I would lay it all out along with my view point…
Some people disagree with social media automation with very valid reason.
Jonathan Crossfield from the Content Marketing Institute raises some good points about how social media automation can hurt your brand. Here are a few of his main points:
- Automating social media takes the point out of social media, it’s supposed to be social but if everything’s automated, there’s nobody at home – and this is true. Leaving everything to automation is a rookie way of dealing with your social media. Being unable to provide responses to your fans and followers damages your brand name and creates a poor impression with people, especially if they want to communicate with you about a problem.