Let’s face it – a story either bounces off the page, or it doesn’t.
And yours needs to jump it’s way immediately into the canvas of your reader’s mind if you want them to stay with your narrative. It’s the only way to get traction and make it to the Emirates Airlines Festival of Literature (or somewhere similarly spectacular).
There’s no question about it: you want a compelling intro for every piece you write. For the vast majority of readers aren’t going to wade through 50 pages of a book if they’re not hooked early.
Whether you’re an indie author, a copywriter, a training materials writer, a speech writer and so on, a solid intro is a non-negotiable element for effective writing.
So, how do you go about it? The following are three tips to ensure your readers keep reading beyond the first paragraph. Continue reading