When it comes to marketing yourself and spreading the word, it can be overwhelming to know where to start. Whether you’re looking at improving the reach of your small business, or your new book, or whatever project you’re working on, there are a number of ways you can increase your reach. Most of you will know the basics of social media, but you might not be aware of some super handy places that could help boost your page views. A bit like when I got 1,000 views in two weeks.
Blogging: Hypothetically, let’s say you’ve just launched an online small business, or have just published a new book. People won’t magically find you, in fact you need to persuade people to like you. This is the basic essence of content marketing.
Blogging is a relationship builder between you and your audience. It persuade readers that you’re an authority on your chosen niche topic and it also encourages purchases, browsing and will hopefully help build a fan base.
Facebook: The social media giant is an obvious choice. Facebook is often the favoured social media channel as it’s super easy to use, and generally quite easy to stay in the limelight. Although Facebook is constantly changing its algorithm, posts, shares and interactions appear in the newsfeed for longer than most other networks.
With the release of Facebook Articles, it can be assumed that soon Facebook will become a blogging platform too and a way for users to utilise their article and blog writing skills to reach a wider audience.
Twitter: Although Facebook may be the Mother of all social networks, Twitter is probably the less-loved child. Many do prefer it and find the tactics, styles and interface much more user friendly. Personally, I don’t think there’s much of a connection between Tweeter and Tweetee.
Although that’s my personal opinion, I do think Twitter is one of the networks to be on, and it’s surprising how easy it is to track followers, mentions and engagement. Plus, their analytics tool is also pretty handy for giving you some unique insights into how your account is performing.
Instagram/Pinterest: The reason I’ve coupled these together is because I sometimes think that one image-based network is enough. You’re either an Instagrammer or a Pinterester, but not necessarily both – please do put me in my place if you’re both! I’m an Instagrammer and it allows me to create original and inspiring images within the Instagram community. I think Pinterest is very much the same in terms of the sense of friendship that can arise between different accounts across the world.
That said, these two sites are an excellent way to gain exposure, and show off your talents. It’s not a fast-track option, but done properly, both networks can have a large impact on your traffic.
LinkedIn: You might be wondering why I’ve bothered to include LinkedIn really and about a year ago I would have probably agreed with your thought process, however in recent months, I’ve spent a lot of time repopulating my content for LinekdIn Pulse and working out how the damn platform works. Don’t get me wrong there is an awful lot of spam there, just like there is on Twitter, but it can definitely pay off.
Pulse is an article writing platform for professionals and authority figures talking about business. If you’re select the right content, it can be the perfect way to reach out to like-minded professionals. The only issue with this platform is that generally, people only respond to certain types of content so take the time to see what people like and work with it.
Medium: Okay so this is the hidden gem of the internet really and I can’t believe that so many people haven’t heard of it. Medium is an online blogging platform. I trialled it a little while back in one of my blog posts and was amazed by the results, especially when one of my articles literally took off!
You can use Medium to drive traffic back to your website and build a new following completely outside your blog – by duplicating your content here, you can reach a new audience (but remember to duplicate at least 3 days after the content goes live on your blog otherwise Google will get confused as to which was the original and potentially mistakenly credit Medium as the producer).
So which of these platforms are you currently using and which ones are you planning to incorporate in your blogging strategy? Share your thoughts below!