When it comes to marketing yourself and spreading the word, it can be overwhelming to know where to start. Whether you’re looking at improving the reach of your small business, or your new book, or whatever project you’re working on, there are a number of ways you can increase your reach. Most of you will know the basics of social media, but you might not be aware of some super handy places that could help boost your page views. A bit like when I got 1,000 views in two weeks. Continue reading
It’s a big step to admit to yourself that you can’t do everything on your own and when it comes to finding the perfect expertise, it can be hard to know what you should be looking for.
So when it comes to freelancers, there’s a plethora of things you need to know or should be wary of before you put your trust in them, hopefully I’m going to cover some of the basics. Continue reading
Running a blog has become far more than simply writing your innermost thoughts and feelings. Blogging has become a full-time profession for many people, a means to an end for others and an obsessive hobby for the rest of us. So when it comes to determining the success of a blog, what should you be looking at? I’m going to take you through the 6 metrics you need to be looking at. Continue reading
Social media is fast becoming an all-consuming part of our lives and for authors it’s more important then ever to make sure you’re using it to the best of your abilities. Here are my top tips for mastering Facebook:
Read the full post here.
This is a topic that generally drives me mad.
How do you plan your content?
Do you have a well-organise system of post it notes? Or do you do whatever you feel like? I’ve tried all the methods, and struggled with them too. I’m more of a whimsical blogger, and I think that comes down to my background in creative writing.
But like many of you reading this, I have struggled time and time again to properly manage my content planner, to keep on top of what’s going out, what needs working on…the list is endless.
Thanks to little inspiration from Hubspot – I have a solution. Continue reading
You may remember me posting How to Use Facebook for Authors a few months ago and it seemed to be a popular topic to talk about, so I thought I’d do a guide for Twitter considering I think it’s probably one of the most misused platforms there are.
What initially started as a fun and exciting social platform has gradually descended into something that verges on consistently producing spam. So here are a few tips on maintain an author twitter account. Continue reading
My guess is that you’re reading this because you have a Facebook page – or at least thinking about setting one up. Now if you happen to be in the writing industry and haven’t yet read my article on How to Use Facebook for Authors, I suggest you take a quick look.
If you’ve managed to successfully create a Facebook page but are struggling to boost those likes, then I grant you permission to continue reading.
I had someone approach not too long ago and ask me if I could manage their social media channels for the business. Not a problem, I said. That was until he asked if I could guarantee growth each month and by that I mean guarantee X number of likes. My answer was simple:
I think too many people are becoming disillusioned by social media as something they can manipulate. If you want to know more on the dangers of this, then take a look at my article Why I refuse to Buy My Twitter and Facebook Followers.
I wouldn’t say I’m an angry person, passionate is more of the way I’d describe it. And there are certain things I’m passionate about. One of these, is organic social media.
I get so angry seeing these people that you can buy Twitter followers from. And you can buy Facebook likes, or Instagram followers. But these people don’t actually ‘like’ you or want to ‘follow’ you. Hell they might not even be real people! It’s a sure fire way to spam your account with fake followers.
What are Twitter Cards? What do they do? Are they really worth using? Well what if your followers could download your app or sign up to your newsletter without leaving twitter? Maybe I haven’t quite perked your interest yet, what if they could do this for free?
Today we’re going to talk all about Twitter cards and talk you through how to set up your own to ensure your followers never miss out.
There’s been some debate around this topic and for those of you that are umming and ahhing about the choice, I thought I would lay it all out along with my view point…
Some people disagree with social media automation with very valid reason.
Jonathan Crossfield from the Content Marketing Institute raises some good points about how social media automation can hurt your brand. Here are a few of his main points:
- Automating social media takes the point out of social media, it’s supposed to be social but if everything’s automated, there’s nobody at home – and this is true. Leaving everything to automation is a rookie way of dealing with your social media. Being unable to provide responses to your fans and followers damages your brand name and creates a poor impression with people, especially if they want to communicate with you about a problem.
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