Social Media Scheduling, What’s the Big Deal?

I’ve spoken to quite a few authors with regards to their marketing strategy and they’ve asked me whether they should have a Facebook page. They’ve also asked about different types of Facebook pages and whether it’s worth having one for a book. Now a lot of people will give you different advice on the subject, after all we are human. So today I’m going to give you my advice.

Should I have a Facebook page?

If you’re serious about your writing career then the simple answer is yes. If you would like a more complicated answer, then here’s why…

Facebook is great for:

  • Connecting with your readers – this sounds pretty basic but your reader want to know what you’re doing
  • Advertising your book
  • Marketing your book
  • Showing your fans what you’re up to
  • Showing your fans the behind the scenes of you as an author
  • Supplying your fans with inside tips and tricks
  • Establishing yourself as an acclaimed author and an expert

Facebook is an invaluable tool for any author whether they’re starting out in their career or already established. It’s a place to join forums and connect with other writers, receive support and motivation, keep themselves on track and share their life. It’s also fantastic for showcasing yourself and who you are. We’re all unique and readers often love discovering the personality behind the books they love.

Should I create a Facebook page for my novel?

My general consensus for this is a no. As much as some authors don’t feel comfortable being in the limelight themselves, or don’t feel comfortable being more personal with strangers, I feel that creating a Facebook page for a book is a wrong turn:

  • It’s a bit impersonal
  • How much information/statuses will you be able to post?
  • Are you going to be writing posts as yourself (the author), as the book, or as the characters?
  • You’ll be limited to one book (or series) for the page without drastically changing your identity, so any new books/series you produce won’t necessarily be featured as the main content
  • Can you share blog posts?
  • You immediately narrow your field to only the people who have read that book.
  • There’s less of a personality
  • Will you add any additional value to the individuals that have read the book?

Don’t get me wrong, I’m not saying don’t do it but these are the sort of things you need to be considering. And if you have a loveable children’s book, then maybe a page for the book is a better idea. It’s entirely your own decision.

How do I use my Facebook page?

Let’s say you’re using Facebook as an author (and not a book) just to simplify matters. What sort of things are you really going to be posting? Here are a few ideas:

  • Things/facts about you
  • What you’re up to
  • Research you’re doing for your next book
  • Hobbies you have
  • Local news
  • Relevant news
  • Pictures relating to you and your writing
  • Inspirational quotes
  • Inspirational people
  • Sharing your blog posts
  • Sharing other people’s blog posts
  • Helpful/informative/relevant articles

That’s quite a lot of content there already. My strategy tends to look a little like this:

  • Several times a week I post a writing related image or meme
  • Several times a week I post a status – this ranges from quotes to questions to facts
  • Almost every day I post from my Instagram account with what I’m currently up to, have been doing, books I’m reading
  • Several times a week and almost daily, I post relevant and topical articles that have caught my eye
  • I always try and include something funny every week

This isn’t necessarily set in stone, in fact I like to keep it a little loose. That way I can catch different people at different times of the day with different types of content and avoid boring individual people. Considering the number of ‘hide content’s that I’ve received, I’d say this is a successful method.

Using a Facebook page is a sure-fire way of boosting your readership. It helps to create an awareness of who you are but more importantly, it helps you identify yourself as an author and think about the outward online presence you have. But don’t take it too seriously, have a little fun with it…

    26 Comments

  1. The Story Reading Ape 12th October 2015 at 11:44 am Reply
  2. Jack Ronald Cotner 12th October 2015 at 1:17 pm Reply

    Very helpful. Thank you.

  3. Claire Fullerton 12th October 2015 at 4:23 pm Reply

    I like the way you’ve presented your ideas, Chris, which are suggestive, as opposed to right and wrong. I’ve been testing the FB waters since my first book was released in 2013, at which point I knew absolutely nothing about marketing and promotion, yet was expected to by my publisher. I realize now that online book promotion is all about positioning oneself so that one can be found, getting in the traffic, so to speak, which ends up being about way more than just my books, but this is another angle of the promotional subject. I have one FB page that is personal: I’m connected with the legions I grew up with and my “friends” continue to grow. Believe me, this list of friends don’t care about my books, they care about my family, my dogs, my vacations, etc. Therefore, I have an author page on FB wherein I’m connected to people I’ve met because of my books. It is here I post reviews, excerpts, interviews, notices of speaking engagements etc. because many who have “liked” my author page are on the fence about buying the book and would like more information. Diversifying on FB ensures that my personal friends don’t get tired of seeing book related posts, and that people interested in my books receive up-to-date notices pertaining to why they’re aligned with me in the first place.

    • Natasha Orme 13th October 2015 at 8:55 am Reply

      Thanks Claire, I’m glad it’s been helpful and it sounds like you’re already doing a good job of utilising Facebook for your writing needs!

  4. Bette A. Stevens 12th October 2015 at 6:11 pm Reply

    Helpful post, Natasha. Thanks, sharing… 🙂

  5. Gigi Sedlmayer 12th October 2015 at 11:00 pm Reply

    “Thank you Natasha, Very helpful, indeed. Sharing

  6. Let's CUT the Crap! 13th October 2015 at 5:40 am Reply

    Hmm. I never would have thought. Thank YOU for sharing. 🙂

  7. Redneck_Goth 13th October 2015 at 12:28 pm Reply

    Reblogged this on Crazy Little Redneck Goth.

  8. vanderso 13th October 2015 at 3:26 pm Reply

    Thanks. I did make pages for my books, but I’d like to know how to direct posts from my regular blog, justcanthelpwriting.wordpress.com, to my writer page rather than my regular timeline, which, like one of the posters above, I feel should be less about my books and more of a way of staying connected with friends. Facebook is not extremely helpful when it comes to how-tos. If anyone has any pointers for how to sync a page to a blog, I’d love to know.

  9. vanderso 13th October 2015 at 3:27 pm Reply

    Reblogged this on Just Can't Help Writing and commented:
    Natasha Orme offers good thoughts about using Facebook to connect with readers but suggests not creating new Facebook pages for individual books. Do you agree?

  10. lynettedavis 14th October 2015 at 2:35 am Reply

    Reblogged this on Memoir Notes and commented:
    I’m guilty of not using Facebook. So this post piqued my interest.

  11. jenanita01 14th October 2015 at 11:08 am Reply

    Reblogged this on Anita & Jaye Dawes.

  12. Kelee Morris 15th October 2015 at 4:07 pm Reply

    Excellent advice. Becoming a successful writer these days is, in large part, about making a personal connection with your readers.

    • Natasha Orme 15th October 2015 at 4:12 pm Reply

      Thanks Kelee, you are a hundred percent right, and it’s important to go about it the right way whilst reaching out to the maximum number of people possible.

  13. John R. Paterson 22nd October 2015 at 7:44 pm Reply

    Thanks for this informative post. i particularly appreciate your setting out the pros and cons of a facebook page for a specific book. I’ve been avoiding setting up a facebook page, but I’ll certainly give it serious consideration.

  14. noelleg44 29th October 2015 at 11:06 pm Reply

    Thanks for following my blog! And this was a great, informative post. I do have an author facebook page but need to be a little more active with it!

    • Natasha Orme 30th October 2015 at 7:06 am Reply

      No problem! I look forward to your future posts 🙂

  15. jjspina 30th October 2015 at 3:22 am Reply

    Thank you for following my blog! Nice to meet you need follow back. Good tips on FB! Blessings!

    • Natasha Orme 30th October 2015 at 7:07 am Reply

      No problem, I look forward to your future posts! Thank you 🙂

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