How to Write an Engaging Blog

“Anyone can write a blog post, but only the fearless bloggers can be great,” says an article from

You have put a lot of efforts to write your blog – you researched for the content, looked for perfect words to stand your thought, edited and revised, proofread, spell – checked, and even had someone to check it for you. You are that serious when it comes to blogging. However, what’s making you frustrated is the knowledge that your blog receives less to no engagement as you hit Publish.

To help you get through that frustration, below are some tips on how to write an engaging blog.

Have a clear understanding of your target audience.

Every blog has their target audience and the very reason why your blog exists is no other than them. And so, it is just important to get to know them in able to create a blog that drives their engagement.

Before you develop a content, understand what resonates your readers and what are their interests.

Like for instance, your audience are millennials. You do not need to provide them details on how to get started using social media because chances are they already knew about it. What you can do is give them advices on how to adjust their social profiles into something more professional the justifying the reasons why (eg. to attract more employers).

Give your blog a hell of a hook.

Being a blogger yourself, you’re possibly aware that readers don’t generally read beyond headlines and/ or first lines. As cited from Huffington Post, Wishpond contributor James Scherer states that “recent studies show that while 80% of people will read headline copy, only 20% will read the rest.”

May it be for headlines or first lines, provide your article with a nailing effect and make sure it compels. See to it that it attracts and makes your audience want for more.

If you’re desiring to make your first sentence a great one, has provided some ideas to choose from:

  • Thought-provoking question – “Do you know what a blog post and a sandwich have in common?”
  • Quote – “Ernest Hemingway once said: ‘There is nothing to writing. All you do is sit down at a typewriter and bleed.’
  • Statistic – “According to the Official Federation of Bloggers*, 99.9 percent of bloggers experience writer’s block.”
  • Story – “The other day, I had a Newtonian experience. That is, an apple fell on my head.”

Don’t lay your cards on the table at once.

Just like in a relationship, when you give your all at once, chances are they’ll get tired of you earlier.

Make your readers crave for more thus driving more visits to your blog. If you give all your great ideas, secrets and good content in a single go, you will have nothing left for your future blogs. See to it that you have enough loose ends leaving your readers wanting more.

Some awesome ways are writing papers or to write a series of posts. You can write 31 daily updates over a month using a similar theme topic. It will provide signals to your readers that you’re about to explore a subject over numbers of days and will therefore create anticipation and build momentum on your content.

Connect stories with old posts.

When someone visits your blog, it is possible that it is his first time. In a way, it is an opportunity to make them stay and sustain them along the way. That being said, learn to link your posts to other project tutorials you’ve previously published. It will enable them to get familiarized with your contents and hopefully keep them in touch instead of searching for other blogs to fill their needs.

You’re not a Know–It–All so don’t try to sound like one.

You probably have experienced communicating to someone who keeps talking and talking and won’t even let you speak. Remember how you hated it? The same feeling goes to your audience if you keep on blabbering and won’t even mind hearing a thing from them.

Being too comprehensive or know – it – all type on your posts would not make you great of a blogger; it can only irritate your audience and make them go away.

Understand that your readers desire to be heard as well. And so, what you needed to do is to ask them.

You can always provide opportunities for them to share their own experiences. You can ask for their opinions about your post or make them suggest a topic for your future blogs. That’s how great ideas happen. Give them a chance to teach you just like how you teach them. It’s for the better, isn’t it?


Obviously, the more engaging your blogs are, the better the results will turn out. Abide the tips and see how things will go. You may not see an immediate difference in your blog engagement but being consistent with these strategies will surely lead you to your goal.

What are you waiting for? Give it a go!


Lester Corey

Lester Corey teaches Literature in Yale University. Most people think that teaching is the only thing he does for a living, but little do they know that he also writer essays for every night. 

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