My guess is that you’re reading this because you have a Facebook page – or at least thinking about setting one up. Now if you happen to be in the writing industry and haven’t yet read my article on How to Use Facebook for Authors, I suggest you take a quick look.
If you’ve managed to successfully create a Facebook page but are struggling to boost those likes, then I grant you permission to continue reading.
I had someone approach not too long ago and ask me if I could manage their social media channels for the business. Not a problem, I said. That was until he asked if I could guarantee growth each month and by that I mean guarantee X number of likes. My answer was simple:
I think too many people are becoming disillusioned by social media as something they can manipulate. If you want to know more on the dangers of this, then take a look at my article Why I refuse to Buy My Twitter and Facebook Followers.
When it comes to monopolising Facebook, it’s nigh-on impossible so there are a few things you need to be doing in order to engage an interest fans.
- Try and post at least once a day, maybe even not that often, once every other day. Whenever you are posting, make sure it’s regular and I’d recommend a minimum of 3-4 times a week.
- Post interesting and interactive content that doesn’t belong to you. Social media is all about being social. There’s no point in consistently posting your own stuff, it gets tedious and your fans won’t be interested. Find articles, stories, humorous images that are all in line with your brand and post those. To begin with, they’re more likely to gain more interaction than your own stuff, but if it’s relevant it should work in building your army of followers.
- Interact and engage with your followers. If someone comments, or asks a question, your first priority should be responding. With the beauty of smartphones, you can carry your Facebook page in your pocket and get notifications when something like this happens. The quicker you respond, the better this is – especially if they’re asking a question.
- Create an attractive profile and header image. There are too many pages out there –particularly author pages – that just have terribly images. It makes me want to pull my hair out if I’m honest. Your branding needs to be consistent but if your images are terrible, then I hate to admit it but I don’t think you’ll get very far. Don’t worry if panic mod is setting in, make it to the bottom of this post and fill out the form.
- Posting other people’s content only goes so far, you need to make some of your own and the most important thing is to talk about your progress. For an author, this could be which chapter you’re working on, starting or just finishing, whether you’re in the process of having a front cover designed – this would be a great opportunity to ask your fans for their opinion – or even if you’re having a break from the everyday.
- Leading on from my previous point, share some of your more personal achievements or struggles, like how you’ve decided to run for charity, or the fact that you’re proud of a family member. This aspect of personal life will really show your true colours to your fans and allow them to get to know you – they’ll become more invested in you as a public figure and will even feel like there’s a connection.
- Include some behind the scenes or sneak-peaks. This is the perfect photo opportunity to show how you do what you do. Popular choices often include writing areas or writing nooks, trips to publishers, coupled with photos with editors or agents or anything like that that makes your fans feel like they’re seeing something others are missing out on.
- Show that you’re human. Now this steps from the social media scheduling debate that I covered in another article. Grumbling about Monday’s is fine. Wishing for the weekend to hurry up, also fine. This is the standard reaction of just about everyone in the world. A little Monday motivation? Yes please. Showing you’re a little like everyone else is another way of connecting with people but on a more basic level.
- Join a Facebook group. 101 for any entrepreneur, budding artist or wannabe networker. There are literally millions of them out there so it’s time to go hunting for the best one for you, and I don’t mean so you can spam them consistently but you need a group with a good dynamic that lets you share your achievements, ask questions (and actually receive honest answers or discussions). There are usually some really good business ones (particularly in your local area) but if you’re a female writer, you might want to check out Women’s Writers, Women’s Books.
- If you’re really want a quick boost, try paying for an advert. Now be careful in this department because you could screw yourself over and if you’re not sure, make sure you check everything at least three times. Or if you can wait a week or two, I’ll be doing my own how-to guide.
Now if you’re starting to really feel concerned, then don’t worry. If you want me to take a look at your Facebook page (free of charge) then simply fill out this form. I will be able to give you some tips on how your page looks, what your posting and an overall quick assessment to point you in the right direction – who knows, it may be the reassurance you need that you’re doing everything you can!